In one of the Facebook groups for WordPress developers I follow someone asked: “Question what is the average charge or cost to a customer to build them a real estate web site?”  And someone answered: “Anywhere from $1500 to $100,000.”  That was not a flippant answer.  Here’s why. I happen to be working on this…

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Every business website needs to communicate three things quickly and clearly to their ideal clients – your value proposition, a reason to believe, and your distinctive difference from your competitors.  The more quickly someone gets those three things the sooner they’ll answer your call to action. Value Proposition — you’re worth it!  better, faster, less…

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There are two main things you can do to improve your website’s SEO Part One: the “marketing” side One part is all about marketing in the best sense of the word: identifying the people you want to reach identifying how they think about your products, services, ideas, or interests Then creating content that meets their interests speaks to…

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Mailing-list marketing has the highest response rate

There’s a reason just about every online marketing guru’s website dangles a “subscribe to our newsletter” popup: old-school email newsletters are still the most reliable online marketing method. In a post answering the question Does WordPress Email Marketing Actually Work? business tech blogger Brenda Barron says yes.  Emphatically! You should read the whole post yourself but three excerpts —…

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