Blog

Does Your Website Have a Blog? In 2018, it Should!

By David Innes, RealBasics.com | January 15, 2018

 

It’s 2018, what are you waiting for?

Blogging can often seem like a daunting task or one that seems like it would take up too much of your business’s or personal time. However, a recent article by WPExplorer.com gives us 10 reasons why you should start a blog with WordPress! Here are some top reasons:

  • Blogging is easy
  • You can improve your writing chops
  • Learn new information and skills each day
  • Make Money! There are lots of ways to make money with blogging.
  • Become an Authority on your subject or business

Now that you’ve decided to create your blog for your website, where do your start? ProBlogger.com has some great suggestions on their website for how to start a blog.  The best part of all this? Say you’re still on the fence about putting the time in to start a blog, RealBasics can help! We’ve got writers specifically able to blog for businesses and their websites. Don’t fear starting a blog in 2018! One way or another, embrace blogging this year for you and your business.

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Where do your Stock Images come from?

By David Innes, RealBasics.com | January 3, 2018

Stock photos for websites are one of the toughest aspects of putting together your complete package online. With any good website, you will always find great, high quality images. These kind of images can unfortunately cost you greatly when using services like AdobeStock or ShutterStock. However, a recent article from wptavern.com highlighted a few awesome sources for FREE public domain images. Here are a few worth looking into for your next Stock Photo need:

  1. Pixabay

2. Gratisography

3. Viintage

4. New Old Stock

5. Pickup Image

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Do you Backup your Website Enough?

By David Innes (Admin) | December 27, 2017

Website Backups…you may be asking, “Why do I need to?” and thinking “Nothing’s changed on my site, no need!” A popular blog WP WordPress Coach tells us that a lot of undesirable events can happen to your site like:

  • If you update the core WordPress files or a plugin, sometimes the update may not run properly and you may need to restore your backup & start again.
  • If you’re tinkering with your site and playing in areas that perhaps you shouldn’t be (e.g. in the functions.php file), depending on the severity of the problem, you may need to restore your backup.
  • If your site gets hacked, having a backup to restore to will mean all your hard work doesn’t go down the drain.

There are many opinions and thoughts on how often you should backup your website. Ideally, once per day would be a great frequency to ensure nothing would ever get lost or damage any files. This is not the most realistic backup process for every day, working businesses. iThemes.com had some suggestions based on what you do with your site:

  • If you upload, update or change your themes or plugins at least once a week, you should make full backups no less than twice a month.
  • If you upload, update or change your themes or plugins at least once a month, you should make full backups no less than once a month.
  • If you upload, update or change your themes or plugins less than once a month, you should make full backups no less than once a month.

A backup of your site is like an insurance. You might not need it, but if you don’t have it when the time comes, you’re screwed! Lucky for you, at Real Basics, we are a managed service! That means we have monitored manual and automatic backups over 2 times per week. If your site fails a backup on our service? No problem! We make sure all your data is safe by manually getting into your site to fix that patch and backing it up again! Having us monitor and manage your site can take that time consuming backup process off of your to-do list. Give us a call to see how we can make your backups seamless!

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Good time to change your (too-frequently-used) passwords

By David Innes, RealBasics.com | December 19, 2017
flooded basement photo

Photo by Just Jefa

FYI, if you re-use passwords it might be a good time to a) change passwords on your most critical accounts (bank, Google, Facebook, business websites, you-know-better-than-I-do…) Because thanks to a recent release of 1.4 BILLION username/password pairs hackers are having a field day!

Breaking: Aggressive WordPress Brute Force Attack Campaign Started Today, 3am UTC

From the original post, which tracks automated attacks on WordPress sites, but where there’s smoke…

A possible explanation for this new massive increase in brute force attacks

On December 5th, a massive database of hacked credentials emerged. It contains over 1.4 billion username/password pairs. Approximately 14% of the database contains credentials that have not been seen before. The database is also searchable and easy to use.

Historically, brute force attacks targeting WordPress have not been very successful. This new database provides fresh credentials that, when matched with a WordPress username, may provide a higher success rate for attackers targeting sites that do not have any protection.

— Source: Wordfence Blog

 

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Testing reviews from Reputation Igniter

By David Innes, RealBasics.com | December 13, 2017
Real Basics, LLC
135 N 75th Street
Seattle, Washington 98103
(206) 390-8082
4.94 33 reviews
Write a review

We’re really proud of our reputation.  We do our very best to support all our clients in a timely, cost-effective, and friendly way.  We’re proud of the reviews we’ve received from clients.  (Secret to our success?  Have awesome clients!)

We’re also proud to show off our review tool from Reputation Igniter.  They’ve recently created a plugin to make it easier to share all the reviews you’ve received on your own website.  We’re using this blog post to test the system!

Let us know what you think!

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Ideal Client: Public Speaker Sites

By David Innes, RealBasics.com | November 30, 2017

Do you know a popular public speaker that needs a new and up-to-date website? We love working with speakers of all kind to help create a modern and simple site that gets their point across and their audience interested.

One of our clients is NikkiSpeaks.com.   Site owner Nikki Rausch wanted a site that would showcase everything she has to offer. We built a clean and cohesive site for all her speaking engagements fully equipped with testimonials and great sample videos of her speeches.

Get a fantastic website for your public speaking with Real Basics! Call today to find out how you can be our ideal client!

 

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Want to Improve your Website Performance? We can Help!

By David Innes, RealBasics.com | November 3, 2017

It can be hard getting into all the website terms and understanding how they work with elements of your website. That’s why we’re here! We at RealBasics want to make your life easier and letting us deal with the hard work is the first step in that process.

Is your site running slow? Is it taking a long time to load things like images and links? That can be caused by a number of different factors on your site. Let’s run through 3 few terms and processes that can help your website run faster, smoother, and in turn, help your conversion rate!

1. Minimize HTTP Requests

HTTP (Hyper Text Transfer Protocol), is the method to which browsers and servers communicate with each other over the Internet. According to post by Yahoo, 80% of the end-user response time is spent on the front-end. “Most of this time is tied up in downloading all the components in the page: images, stylesheets, scripts, Flash, etc.” the quickest way to improve site speed is to simplify your design. If you’re working in WordPress, make sure to deactivate all plugins that are not crucial to your business.

2. Use a CDN (Content Delivery Network)

A Content Delivery Network is a collection of web servers distributed across multiple locations to deliver content more efficiently to users. The server selected for delivering content to a specific user is typically based on a measure of network proximity. For example, when a user visits your site from Thailand, they are downloading files from the server that is closest to them. The bandwidth is then spread across so many different servers, it reduces the load on any single server.

3. Optimize images

Images are an obvious and important part of your website. With images, you mainly need to focus on size and format to help cut down the loading time. Keep your images a consistent size and crop whatever you don’t need within the images. For a good format that is both high definition and small file size, JPEG is best. PNGs can also be a good choice with the same qualities as a JPEG, however older browsers don’t always support PNGs.

These are just a few of the processes to help speed up your site. We can improve your performance, design, and more with our easy solutions and helpful environment. Call today for more information!

 

 

 

 

 

 

 

 

 

Sources:

  • ventureharbour.com/improving-site-speed
  • crazyegg.com/blog/speed-up-your-website
  • developer.yahoo.com/performance/rules.html#num_http
  • speedrak.com/reduce-http-requests-increase-site-speed
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Redesigning your Website? Make sure your Traffic doesn’t Fall!

By David Innes, RealBasics.com | October 20, 2017

The internet is constantly changing, and website redesigns are always going to be on the horizon. However, your website redesign doesn’t always have to interrupt your website traffic! Here’s a few helpful tips on how to prevent a traffic dip:

  • Be sure to plan ahead!  Check over every inch of your current website and make notes on everything.What you like, dislike, want to scrap, want to keep, all of such are important to help make this transition as smooth as possible.
  • Check over all redirect possibilities. A redirect is where a link, webpage, or website that used to hold your old website, automatically direct to your new webpage. A mistake in redirects can cause the user to get frustrated with your site while in construction and even after.
  • Create a new Sitemap. Google and other search engines will use the structure of your website to determine its place on their listings. So if your web design looks completely different and has a brand new layout, it’s important to submit a new Google sitemap. The best news about this tip? We can do this for you! If we rebuild your website, we will take care of all the details like submitting new sitemaps.
  • Content and Copy. If your content is being updated as well as your layout and design, make sure to optimize your copy for your wanted demographics. What your copy is optimized for will impact the demographics your site attracts, so consider them carefully as it’s crucial to your ongoing success. Hint hint, we can take care of this too!

If you think your in need of a website redesign and restructure, we can help! We love taking old sites and turning them into new! Give us a call today to make your website transition as easy as possible.

 

 

 

 

 

 

 

 

 

 

 

 

Sources:

  • webpagefx.com/blog/web-design/fix-avoid-traffic-drops-website-redesign
  • Searchengineland.com/losing-organic-traffic-redesign-four-things-check-188996
  • loriballen.com/website-redesign-traffic
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Once you get your website secure it’s easy to keep it secure!

By David Innes (Admin) | October 16, 2017

new engine photo

It’s a mistake to say “WordPress is insecure.”  Yes, it may have once been insecure but then Toyota’s cars once had motorcycle engines!  A lot’s changed.  David Hayes recently said this very clearly.

It is very common for people who know very little about WordPress to say that it’s insecure. And there’s some reasons from history that this diffuse thought should be honored as holding some truth. But most of the things that have historically made “WordPress” insecure aren’t WordPress, the core software. They’re old websites maintained poorly and with software installed by people not realizing the seriousness of what they’re doing.

The core of WordPress is as secure as any similar tool with its history and vintage could be. Most of the security issues that are found and fixed in it today are pretty obscure and esoteric. They’re not things that are easily exploited on a random sites by a malicious attacker. So if you let WordPress auto-update as it should, you never really have to worry about WordPress itself being insecure.

Source: WPShout

If you’ve got an older version of WordPress or older plugins and themes then yeah, you might have fundamental security vulnerabilities.  But chances are very good it can be solved by…  upgrading to the latest version of WordPress.  Plus plugins and themes.

Can we help people get their websites up to date?  You bet!  We like to think of ourselves as the car mechanics… and sometimes body shop… of small business websites.  Could you do it all yourself?  Sure.  Usually.  Maybe.  But we do it all day long.

You don’t need us to run your website anymore than you need a mechanic to drive you around.  But like an auto mechanic we

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Web Design Impacts your Customer Experience!

By David Innes, RealBasics.com | October 8, 2017

Website design, functionality, and flow is one of the most important parts of the consumer experience for your business.

Without a positive user experience, your marketing tactics can be affected, so it’s important to understand what exactly makes for a well rounded and effective user experience. According to an article by WebpageFX, here are a few elements to consider for a successful website user experience:

1. Usability

The structure to your site must be easy to use and respond to your customer’s needs before they even realize they have them.

2. Functionality

Everything on your site from menu to buttons, should serve a purpose and make sense to your visitors.

3. Adaptability

Your website should be responsive on every device (Mobile devices, iPads, Desktops). The performance should be consistent through all of them.

4. Navigation

Users should be able to easily find their way around your site with a few easy clicks.

5. Design

Your design should immediately grab your users’ attention without being overly distracting. Simplicity is key!

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